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"Return of the King" Breaks Site Records for Most Tickets Sold During Extended Opening Weekend and Pre-Opening

Online Movie Ticketing Continues to Gain Momentum

(Hollywood, CA – December 22, 2003) - announced today that it has sold 1,034,138 tickets representing over $7,900,000 in sales for "The Lord of the Rings: The Return of the King." also announced it broke the site record for most tickets sold for a film’s extended opening weekend, selling nearly 565,000 tickets from Wednesday, December 17th through Sunday, December 21st. also sold more than 470,000 tickets prior to the film’s premiere, breaking another site record. The previous record holder for most tickets sold during a film’s extended premiere weekend was "The Matrix Reloaded," which sold more than 480,000 tickets on its four-day premiere weekend. has been selling tickets for "The Lord of the Rings: The Return of the King" since November 26, 2003.

"The impressive ticket sales for 'The Lord of the Rings: The Return of the King' are a clear indication that online movie ticketing continues to grow in popularity." said Stuart Halperin, Executive Vice President of Marketing, " has established itself as an easy and convenient way to purchase tickets for all films."

Launched in May 2000, is a leading source for the highest quality movie ticketing services and information. The site has established partnerships with an elite list of exhibitors, including AMC Theatres, Consolidated Theatres, Crown Theatres, Famous Players, Hoyts Cinemas, Krikorian Premiere Theatres, Marcus Theatres, Metropolitan Theatres, National Amusements, Rave Motion Pictures, Ritz Theatres and Spotlight Theatres.

Purchasing tickets online is easy. To access, users enter their postal code so they can find nearby theaters, select a movie and showtime, and buy their tickets with a credit card. Then, they simply go to the theater's box office and pick up their tickets. In many of its markets, offers at home ticket printing capabilities. also features a full listing of local movie theaters/showtimes, movie trailers and critics' reviews.

About ( is a joint venture between Hollywood Media Corp. (Nasdaq: HOLL), AMC Entertainment (AMEX: AEN), National Amusements, Famous Players, Marcus Theatres (NYSE: MCS), Hoyts Cinemas, Viacom (NYSE: VIA), and America Online (NYSE: AOL).


Kim Holt/Megan Zito
Brainerd Communicators, Inc.

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